atypica.AI
ATYPICA 2.0

The AI That
Understands Humans

Most AI is built to do tasks for people. We believe in a second form — AI that understands the subjective world of humans.

Start a StudyHow It Works
1M+ AI Personas85% Behavioral AccuracyTrusted by Global Enterprises
01TWO WORLDS

“We do not react to reality, but to the models of reality in our heads.”

— Daniel Kahneman

[1.A] Measurable

Objective

The domain of traditional AI — automating tasks, processing data, executing workflows.

[1.B] Emotional

Subjective

Motivations, preferences, fears, and value hierarchies — understanding these is the key to solving business and social problems.

02

FOUNDATION MODEL

Subjective World Model

Trained on 1M real human data samples to simulate the subjective structure of specific individuals. Core hypothesis: human behavior is driven not by knowledge, but by the structure of one's subjective world.

SWM

Four-Layer Dataset

We define the subjective world not as a single semantic distribution, but as a hierarchical system driven by four structural layers.

Expression

How people express themselves

Data Sources: Social media, cross-platform expression corpora
Objective: Linguistic style, emotional distribution, value orientation, and identity signals.
Story

How people explain themselves

Data Sources: In-depth interviews, semi-structured interviews
Objective: Motivational logic, causal attribution patterns, and self-concept structure.
Cognition

How people make decisions

Data Sources: Behavioral judgment surveys, psychological paradigm tests
Objective: Risk preferences, cognitive biases, value hierarchies, and probabilistic reasoning.
Behavior

How people actually act

Data Sources: Economic game experiments, real transaction behaviors
Objective: Calibrates how expression and judgment translate into real-world actions under practical constraints.

What People Say vs. What They Actually Do

The most valuable insight lives in the distance between expression and behavior.

PRICEBRANDSOCIALEDUCATIONSELF CAREStatedActual

"I compare prices."

Pays premium on child education.

"Others don't sway me."

62% of purchases follow social exposure within 48h.

"I switch for deals."

78% repurchase rate on premium brands.

Cross-Layer Consistency

StoryCognitionBehavior
ExpressionModerateModerateLow ↗
Story—ModerateModerate
Cognition——Domain-specific

Expression↔Behavior gap is the largest signal — expressions serve identity performance more than self-disclosure.

What This Enables

Simulation

Test products on synthetic consumers before they reach real ones.

Counterfactual

Change one variable, see how decisions shift across the population.

Stress Test

Adverse scenarios — map how value hierarchies reshuffle under pressure.

03

TWO AGENTS

Simulate × Research

One AI simulates people. Another researches them — both real and virtual.

AI SIMULATOR

Through the Subjective World Model, simulates a real user — not a statistical average.

Persona/Import

Persona Platform

Build AI Personas

Import interview transcripts to create virtual consumers with real behavior patterns.

Upload PDF
View My Personas →
📄Import
🎯Analyze
💬Chat
🔍Research
AI PERSONA
Consumer
Open ↗
Simulates everyday consumers and their purchase behavior.
B2B Buyer
Open ↗
Simulates business buyers in professional procurement scenarios.

AI RESEARCHER

Asks questions, guides, and analyzes — works with both real and simulated users.

Panel/Consumer Research

Consumer Research Panel

Consumer

Premium snack buyers and retail operators for rapid concept discussion.

6 personas·12 discussions·4 interviews
Hippy Ghost Avatar
#1042
Consumer

Urban snack buyer

Hippy Ghost Avatar
#387
Consumer

Gen Z creator

Hippy Ghost Avatar
#2156
Buyer

Category manager

Hippy Ghost Avatar
#891
Consumer

Family shopper

Hippy Ghost Avatar
#1523
Buyer

Retail operator

Hippy Ghost Avatar
#604
Consumer

Impulse buyer

Ready To Start

Launch Study

Recent Projects

Lunar snack concept review

6 personas · 2h ago

Packaging shelf test

4 personas · yesterday

01One-to-One InterviewOpen ↗02One-to-Many InterviewOpen ↗03Expert DiscussionOpen ↗04Focus GroupOpen ↗
05Multi-Party Co-Creation SessionComing Soon
06Continuous Behavior ObservationComing Soon
04

WORKFLOW

Use Cases × Workflow

Choose your goal. We assemble the workflow.

Study/New Study
Need help clarify your thoughts?
Reference:@Skincare Market 2024
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05

DATA ASSETS

Assets of the Subjective World

Callable. Verifiable. Built on real behavioral data.

1M+AI Samples

AI Persona

Built on real behavioral data and social science models. Each Persona maintains consistent personality, cognitive biases, and decision frameworks. Upload your own interview data to build a private Persona library.

85%Cost Reduction

AI Sage

Vertical industry expert simulation. Upload documents to rapidly build domain experts. Active learning identifies knowledge gaps and fills them automatically.

10K+Unique Panels

AI Panel

Real respondents provide baseline calibration. AI samples provide scale. Real-time expandable samples no traditional panel company can offer.

06

PROOF

Who Uses It.What It Changes.

Coverage

Across GTM, product, research, and finance

Creators

Creators

Influencers

Influencers

Marketers

Marketers

Startup Owners

Startup Owners

Consultants

Consultants

Product Managers

Product Managers

Selected Deployments

Enterprise

Global Food Brand

Campaign concept testing collapsed from months into days.

6×
R&D throughput
Concept Review Board
Final route
Concept Review Board
Selected
Concept 01
71
B+
Lunar Mini Bar
Concept 02
84
Selected
Gift Box Edition
Concept 03
63
B
Festival Tin
Final Selection
Gift Box Edition
CNSGMY

“We went from months of concept testing to days, and the AI-selected concept outperformed our control by 23%.”

Deployment

The team used AI consumers to co-create and filter chocolate concepts, then cross-checked the signal against real interviews.

Outcome

Concept volume increased, weak ideas were filtered early, and the final launch concept beat the control in market validation.

Cost Savings
80%
Speed
6×
Markets
5
MarsBoschLenovoFonterraAnt GroupL’OréalWPPProyaMarsBoschLenovoFonterraAnt GroupL’OréalWPPProyaMarsBoschLenovoFonterraAnt GroupL’OréalWPPProyaMarsBoschLenovoFonterraAnt GroupL’OréalWPPProya

Ready to Understand Your Users?

Let AI model every consumer's subjective world. The harder problem — we've already started.

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SCENE 00
SAMPLING 30%
FEEDBACK 89%
CONFIDENCE 97%
STATE RUNNING
atypica.AI - The AI Research Agent Simulating Consumers