What's in the Interview Report? Where to View It?

Question Type

User Manual Question

Quick Answer

Interview report includes:

Interview Summary: Core findings from each persona
Highlight Dialogue Snippets: As evidence
Consensus and Divergence: Auto-identified
User Profiles: 7-dimension detailed information
Improvement Recommendations: Actionable suggestions

View Location:

Interview project detail page → "View Report"
Or Homepage → "My Projects" → Select project → "View Report"

Interview Chat Report Structure

1. Executive Summary

Content:

Research objective
Number of interviewed personas
Key findings (3-5 core insights)

Example:

Research Objective: Test sparkling coffee acceptance and pricing strategyInterviewed Personas: 5 (price-sensitive, health-conscious, social trendsetter types)Key Findings:1. Users unwilling to take risks in "afternoon energy scenarios," recommend repositioning to morning exploration scenarios2. 0-sugar concept is attractive, but need to address sweetener concerns3. Price sensitivity point at ¥15-18, avoid exceeding ¥20

2. Individual Interview Summary (3000+ words per person)

Structure:

User Profile

Basic information: Name, age, gender, occupation, city
7-dimension detailed information:
- Demographics: Income, education, family
- Psychological traits: Values, lifestyle
- Behavioral traits: Consumption habits, decision logic
- Pain points and needs: Real pain points, expectations
- Technology acceptance: Attitude toward new products
- Social relationships: Social circle influence
- Geographic location: City, living environment

Core Findings

Example: Linda's interview summary

Core Findings:1. Price sensitivity: ¥18 exceeds daily budget (usually buys ¥12 Americano)2. Scenario limitation: Unwilling to risk trying new flavors in afternoon energy scenarios3. Risk aversion: "If disappointed, my whole day's mood is ruined"4. Trial scenarios: Morning or weekend willing to try, can bear disappointment riskKey Insight:- Surface: Expensive price- Deep: Risk aversion psychology in afternoon energy scenarios

Highlight Dialogue Snippets

Authentic dialogue as evidence:

Example:

Q: Would you purchase ¥18 sparkling coffee?A: Probably not.Q: Why not?A: Feels a bit expensive, and sparkling + coffee sounds weird.Q: Weird? Are you worried about bad taste?A: Yes, and at that afternoon time, I'm not in the mood to take risks.   Coffee is for energy, not for trying new things. If disappointed, my whole day's mood is ruined.Q: In what scenarios would you be willing to try new flavors?A: Morning or weekend, when I can bear the risk of disappointment.

Value:

Authentic dialogue, high credibility
Can be used directly for reports and presentations
Shows deep follow-up process

3. Cross-User Analysis

Commonalities (Consensus Areas)

Auto-identify common viewpoints among multiple users:

Example:

Consensus 1: 0-sugar concept is attractive- 4 out of 5 mentioned "0-sugar is healthy"- But all worried about sweetener safetyConsensus 2: Packaging appearance is important- 3 out of 5 mentioned "if looks good will post on Xiaohongshu"- Social value influences purchase decisionsConsensus 3: Price sensitivity point ¥15-18- 4 out of 5 indicated "¥18 acceptable but near upper limit"- Exceeding ¥20 causes "hesitation"

Differences (Divergence Areas)

Opposing viewpoints among different users:

Example:

Divergence 1: Price acceptance- Price-sensitive: ¥18 too expensive, budget ¥12 and under- Quality-first: ¥18 acceptable, key is quality- Social trendsetter: Don't care about price, photo-worthy is enoughDivergence 2: Trial scenarios- Linda: Unwilling to risk in afternoon energy scenarios- Chloe: Willing to try new flavors anytimeDivergence 3: Focus points- Emma: Focus on ingredients and health- Chloe: Focus on appearance and social value- Linda: Focus on price and value

User Segments

Auto-clustering based on interviews:

Example:

Segment 1: Price-Sensitive Type (40%)- Representatives: Linda, Sarah- Characteristics: Limited budget, ¥12-15 range- Decision factor: Value firstSegment 2: Health-Conscious Type (40%)- Representatives: Emma, Mia- Characteristics: Focus on ingredients and health- Decision factor: 0-sugar, natural, no additivesSegment 3: Social Trendsetter Type (20%)- Representatives: Chloe- Characteristics: Focus on appearance and novelty- Decision factor: Photo-worthy, topical

4. Actionable Improvement Recommendations

Specific action plans based on insights:

Example:

Recommendation 1: Adjust scenario positioning- Problem: Users unwilling to risk in afternoon energy scenarios- Action: Position as "morning energy scenario" or "weekend exploration scenario"- Expected outcome: Lower trial barrier, increase conversion rateRecommendation 2: Address sweetener concerns- Problem: Users worried about sweetener safety- Action: Label "natural sweetness, no additives," display ingredients list- Expected outcome: Increase trust among health-conscious usersRecommendation 3: Optimize packaging design- Problem: Social trendsetter users focus on appearance- Action: Design high-appearance packaging suitable for photo sharing- Expected outcome: Increase social spread, boost purchase intentRecommendation 4: Pricing strategy- Problem: ¥18 near users' psychological upper limit- Action: Price at ¥15-16, or launch ¥12 small-size option- Expected outcome: Cover more price-sensitive users

5. Appendix

Complete interview records:

Complete dialogue records for each persona
Interview question list
Interview duration and date

Discussion Chat Report Structure

1. Discussion Summary

Content:

Discussion topic
Participating personas (3-8 people)
Discussion duration
Core viewpoint summary

2. Viewpoint Collision Key Moments

Highlight dialogue snippets:

Example:

【Controversy: Subscription vs One-Time Purchase】Small Business A: I prefer monthly payment, high flexibilityMid-Size Business B: We prefer annual payment, has discountAI Moderator: Why do your preferences differ so much?Small Business A: Our cash flow is tight, monthly payment doesn't pressure financesMid-Size Business B: We have budget planning, annual payment more cost-effective, reduces procurement frequency(Key insight: Company size determines payment preference)

3. Consensus and Divergence List

Auto-identify:

Consensus Areas

Consensus 1: Powerful features are core value- All 6 people agree- But definition of "powerful" differs (small businesses focus on ease of use, mid-size businesses focus on scalability)Consensus 2: Trial period is important- All 6 people mentioned "need trial before deciding"- Recommend extending trial period to 30 days

Divergence Areas

Divergence 1: Payment method preference- Small businesses (3 people): Prefer monthly payment- Mid-size businesses (3 people): Prefer annual paymentDivergence 2: Price sensitivity- Small businesses: Extremely price-sensitive- Mid-size businesses: More concerned with ROI, don't care about price

Controversy Points (Most Heated Discussion)

Controversy: "Can AI personal trainer replace human coach?"- Supporters (2 people): AI already sufficient, human too expensive- Opponents (3 people): AI doesn't understand my body, don't trust(Key insight: Users don't reject AI, but worry "AI doesn't understand me")

4. Viewpoint Evolution Tracking

Before vs after discussion:

Example:

AI Persona A's viewpoint evolution:- Before discussion: "Sparkling coffee sounds weird, won't buy"- During discussion: Heard others say "actually pretty good"- After discussion: "Hearing you say that, I might try it"(Key finding: Social discussion can change viewpoints, word-of-mouth is important)

5. Group Dynamics Analysis

Speaking statistics:

Each persona's speaking count
Speaking duration percentage
Leader vs silent

Influence analysis:

Whose viewpoints most persuasive?
Who was convinced?
Key persuasion moments

6. Actionable Improvement Recommendations

Similar to Interview, provide action plans based on discussion findings.

Report Generation Time

Auto-generated:

Interview: Auto-generated 5-10 minutes after all interviews complete
Discussion: Auto-generated 5-10 minutes after discussion ends

Notification method:

System notification
Email notification (optional)

Report View Locations

Method 1: Project Detail Page

Steps:

Homepage → "My Projects"
Select interview project
Click "View Report"

Method 2: Direct Link

After interview completes:

System provides direct report link
Click to view

Method 3: Report List

Steps:

Homepage → "Report Center"
View all historical reports
Filter, search, sort

Report Export

Supported Formats

PDF:

Complete report, includes all content
Suitable for printing and sharing
Maintains original formatting

HTML:

Webpage format
Suitable for online viewing
Can be opened with browser

Export Steps

Open report detail page
Click "Export" button
Select format (PDF/HTML)
Download file

Report Sharing

Team Internal Sharing

Steps:

Report detail page → "Share"
Select team members
Set permissions (read-only/editable)

External Sharing

Generate share link:

Validity: 7 days/30 days/permanent
Password protection (optional)

Common Questions

Q1: What if report generation fails?

Common causes:

Interview incomplete
System busy

Solutions:

Refresh page and retry
Contact customer service

Q2: Can reports be edited?

Cannot directly edit system-generated reports.

But can:

Export as Word format
Manually edit then share

Q3: Do reports expire?

No. All historical reports are saved.

Storage limits:

Free version: Maximum 10 reports
Paid version: Unlimited

Q4: How to find historical reports?

Steps:

Homepage → "Report Center"
Use search or filters
Sort by date, project name

Best Practices

Recommendation 1: Combine Highlight Dialogue Snippets for Reporting

Don't just say: "Users think it's expensive"

Say:

"User Linda said: '¥18 exceeds my daily budget'"
Quote authentic dialogue, higher credibility

Recommendation 2: Focus on "Actionable Recommendations"

Most valuable part of report:

Actionable improvement recommendations
Specific action plans based on insights
Expected outcome assessment

Recommendation 3: Export PDF for Archiving

Important reports recommended:

Export PDF format
Archive backup
Convenient for long-term tracking

Final Takeaway

"Report is not the endpoint, it's the starting point of action. Key is 'actionable recommendations,' not 'insights' themselves."

Remember:

✅ Report includes: Summary, dialogue snippets, consensus/divergence, improvement recommendations
✅ View location: Project detail page → "View Report"
✅ Most valuable: Actionable improvement recommendations

Related Feature: Interview vs Discussion Document Version: v2.1