What's in the Interview Report?

Once an interview finishes (usually 5-10 minutes after the last persona wraps), the platform generates a report. This guide walks through what you'll see and where to find each piece.

Where to find it

Open the project from your dashboard ("My Projects" or "Research") → click "View Report." You'll also get an in-app and email notification when it lands. The report stays saved permanently — you can revisit, export, or share it any time.

Interview Chat report

Executive summary — The first thing to read. 3-5 core findings across all personas. Read this to know whether the rest of the report is worth your time.

Per-persona summaries — Each persona gets its own section, typically 300+ words, covering:

Who they are (demographics, life stage, key context)
Their reactions to your questions, in their voice
Specific quotes worth pulling into presentations
Underlying motivations and decision logic

The quotes are the most reusable part. Most users copy 3-5 of the strongest verbatim lines into slides or memos.

Cross-persona analysis:

Consensus — Points most personas agreed on
Divergence — Where personas split and why
Segments — Auto-clustered groups of personas with similar responses (e.g., "price-sensitive 40%", "health-conscious 40%", "social trendsetters 20%")

Actionable recommendations — Specific suggestions tied to the findings, with expected outcomes. This is usually the most decision-ready section. Recommendations are concrete ("position for morning energy, not afternoon") not vague ("consider your positioning").

Appendix — Full transcripts and the question list, in case you need to verify a quote or trace a finding back to the source.

Discussion Chat report

Discussion summary — Topic, participants, duration, and the high-level takeaway.

Key moments — The most interesting exchanges, especially the moments where a persona changed their mind or two personas directly clashed. These are the most shareable pieces.

Consensus and divergence — Auto-identified lists of what the group agreed on vs. what split them. The "controversy points" section flags the topics that generated the longest back-and-forth.

Viewpoint evolution — Before vs. after, for each persona. Useful for understanding whether your message can change minds. A finding like "3 of 5 personas shifted from skeptical to willing-to-try after hearing arguments from the health-conscious segment" is gold for messaging decisions.

Speaking statistics — Who talked most, who was quiet, who got cited by others. A persistent pattern of one persona dominating is a sign you should rethink your persona mix next time.

Recommendations — Same format as Interview.

How long reports take to generate

5-10 minutes after the last persona finishes. You'll get a notification when it's ready.

Exporting and sharing

The export button is in the top right of the report page. Supported formats:

Markdown — Best for editing later
PDF — Best for sharing and archiving
Word (.docx) — Best if you need to add company formatting

You can also share a read-only link with non-platform users.

What's worth reading first

If you only have 5 minutes, read in this order:

Executive summary (1 min) — should give you the headline
Recommendations (2 min) — what's actionable
3-5 strongest quotes (2 min) — what real users actually said

If the executive summary doesn't make sense of your research question, the report probably won't either — consider re-running with a clearer objective.

How long reports are saved

Permanently, unless you delete them. The free plan keeps the last 10 reports; paid plans keep all reports.

Common questions

Can I edit the report inside the platform? Not directly. Export to Markdown or Word, edit there, then re-upload if needed (but most users just edit the exported version locally).

Can I generate a new version of the same report? Not automatically. If you re-run the interview with new personas or questions, you'll get a fresh report. Old reports stay.

What if the report seems thin? Usually means the interview was too short or the personas were too similar. Add more personas or pick a more diverse mix next time.

Starting your first interview
Editing exported reports