What's the Difference Between Free and Paid Versions?

Question Type

User Manual Question

Quick Answer

Free version allows trial of all core features, paid version provides higher usage quotas and advanced features.

Quick Comparison:

Dimension	Free Version	Professional Version	Team Version
Price	¥0/month	¥499/month	¥1,999/month
AI Persona Interview	5 times/month	Unlimited	Unlimited
Social Media Observation	2 times/month	Unlimited	Unlimited
Research Reports	3 reports/month	Unlimited	Unlimited
Podcast Generation	1 time/month	10 times/month	Unlimited
Persona Library	Public library	Public + Private library	Team shared library
File Upload	10MB/file	50MB/file	100MB/file
Sage Experts	1	5	Unlimited
Team Collaboration	❌	❌	✅
Priority Support	❌	✅	✅ Dedicated

Use Cases:

Free Version: Trial, occasional use, personal exploration
Professional Version: Frequent use, personal in-depth research
Team Version: Team collaboration, enterprise-level use

Detailed Comparison

1. Core Feature Quotas

AI Persona Interview/Discussion

Interview count limits:

Free Version:

Interview quota: 5 times/monthDiscussion quota: 5 times/monthUse cases:✅ Try product, understand features✅ Occasionally do small-scale research⚠️ Not suitable for high-frequency research⚠️ Not suitable for complex projectsExamples:- 1-2 simple product concept validations per month- Test 1-2 marketing messages

Professional Version:

Interview quota: UnlimitedDiscussion quota: UnlimitedUse cases:✅ Frequently conduct market research✅ 2-3 times research per week✅ Deep test multiple solutionsExamples:- Product managers validate new feature needs weekly- Marketers test various marketing approaches- Entrepreneurs continuously iterate product positioning

Team Version:

Interview quota: Unlimited (team shared)Discussion quota: Unlimited (team shared)Use cases:✅ Multi-person collaborative research✅ Cross-department use✅ Large-scale concurrent researchExamples:- 5 product managers conduct research simultaneously- Marketing + Product departments share- 20-50 times research per month

Scout Social Media Observation

Observation count limits:

Free Version:

Scout quota: 2 times/monthUse cases:✅ Try social media observation feature✅ Occasionally observe market once⚠️ Not suitable for continuous trackingExamples:- Observe competitor discussion once per month- Validate 1-2 product concepts

Professional Version:

Scout quota: UnlimitedUse cases:✅ Continuously track market trends✅ Observe multiple product directions✅ Regularly monitor user feedbackExamples:- Observe target market once per week- Simultaneously track 3-5 user segments- Discover new trends and opportunities

Team Version:

Scout quota: Unlimited (team shared)Use cases:✅ Multiple product lines observe simultaneously✅ Parallel monitoring of different markets✅ Large-scale trend trackingExamples:- 3 product lines each observe target markets- Market research team continuous monitoring- Average 15-30 observations per month

Research Report Generation

Report generation limits:

Free Version:

Report quota: 3 reports/monthUse cases:✅ Try report generation feature✅ Complete 1-2 simple research projects⚠️ Not suitable for complex projectsExamples:- Generate 2-3 simple reports per month- Validate product concepts

Professional Version:

Report quota: UnlimitedUse cases:✅ Generate report for each research✅ Compare multiple versions of reports✅ Continuous optimization and iterationExamples:- Generate report after each Interview- Generate multiple perspective reports for same research- Average 10-20 reports per month

Team Version:

Report quota: Unlimited (team shared)Use cases:✅ Team members each generate reports✅ Cross-project report integration✅ Large volume report outputExamples:- 5 members each average 5 reports per month- Quarterly summary reports- Average 30-50 reports per month

Podcast Generation (Fast Insight)

Podcast generation limits:

Free Version:

Podcast quota: 1 time/monthUse cases:✅ Try podcast feature✅ Occasionally generate once⚠️ Not suitable for high-frequency useExamples:- Generate podcast for 1 important report per month

Professional Version:

Podcast quota: 10 times/monthUse cases:✅ Generate podcast for each important report✅ Compare multiple styles✅ Regularly output audio contentExamples:- Generate 1-2 podcasts per week- Test different podcast styles- Share with team and clients

Team Version:

Podcast quota: UnlimitedUse cases:✅ Team members freely use✅ Large volume podcast output✅ External sharing and marketingExamples:- Generate podcast for each important report- Publish as marketing content externally- Average 15-30 podcasts per month

2. AI Persona Library

Persona Access Rights

Free Version:

Persona library:✅ 300,000+ public persona library❌ Cannot create private personas❌ Cannot upload interview recordsLimitations:- Can only use generic personas from public library- Cannot create custom personas based on real interviews- Cannot save custom personasUse cases:- Quick validation, generic personas sufficient- Don't need highly customized personas

Professional Version:

Persona library:✅ 300,000+ public persona library✅ Private persona library (maximum 50)✅ Upload interview records to create custom personas✅ Scout generates custom personasAdvantages:- Can create exclusive personas based on real interviews- Higher persona quality (custom personas, high consistency)- Reuse your own personas repeatedlyUse cases:- Need high-quality exclusive personas- Have real user interview records- Long-term tracking of specific populations

Team Version:

Persona library:✅ 300,000+ public persona library✅ Team shared persona library (unlimited)✅ All team members jointly maintain✅ Persona version managementAdvantages:- Team members share exclusive personas- Accumulate team knowledge assets- New members quickly onboard (use team personas)Use cases:- Team collaborative research- Persona asset accumulation- Knowledge inheritance

3. Sage Evolvable Expert System

Sage Expert Count

Free Version:

Sage experts: 1Limitations:- Can only create 1 Sage expert- Cannot create multi-domain experts- Suitable for trialUse cases:- Try Sage feature- Create 1 most important expert

Professional Version:

Sage experts: 5Advantages:- Can create 5 experts in different domains- Cover multiple professional fieldsExamples:1. UX design expert (based on company design standards)2. Product strategy expert (based on historical product documents)3. Marketing expert (based on marketing case library)4. Technical architecture expert (based on technical documents)5. Customer success expert (based on customer feedback)

Team Version:

Sage experts: UnlimitedAdvantages:- Team members share all experts- Can create exclusive experts for each domain- Knowledge base continuously accumulatesExamples:- Product team: 5 product experts- Marketing team: 3 marketing experts- Technical team: 4 technical experts- Customer service team: 2 customer service experts- Total: 14 team shared experts

4. File Upload and Attachments

File Size Limits

Free Version:

Single file size: 10MBAttachments per research: 5 filesLimitations:- Can only upload small files- Large documents need compression or splittingUse cases:- Simple document upload- Small research projects

Professional Version:

Single file size: 50MBAttachments per research: 20 filesAdvantages:- Can upload larger documents- Support more attachmentsUse cases:- Upload complete research reports- Upload multiple reference materials- Enterprise-level document processing

Team Version:

Single file size: 100MBAttachments per research: 50 filesAdvantages:- Support large documents- Batch upload multiple files- Team shared attachment libraryUse cases:- Large project documents- Multi-person collaborative upload- Complete knowledge base construction

5. Team Collaboration Features

Team Collaboration

Free Version:

Team collaboration: ❌ Not supportedLimitations:- Personal account, cannot invite colleagues- Cannot share research and personas- Each person uses independently

Professional Version:

Team collaboration: ❌ Not supportedNote:- Professional version still personal account- If team collaboration needed, please upgrade to Team version

Team Version:

Team collaboration: ✅ Full supportFeatures:✅ Invite team members (maximum 20 people)✅ Share persona library✅ Share research projects✅ Collaborative report editing✅ Permission management✅ Usage statistics and bill allocationUse cases:- Product team collaborative research- Marketing department share insights- Cross-department project collaboration

6. Support Services

Customer Support Levels

Free Version:

Support level: Community supportChannels:✅ Online help documentation✅ Community forum⚠️ Email support (72-hour response)Use cases:- Self-service problem solving- Non-urgent issues

Professional Version:

Support level: Priority supportChannels:✅ Online help documentation✅ Community forum✅ Email support (24-hour response)✅ Online customer service (business hours)Advantages:- Faster response time- Real-time online customer service- Priority issue handling

Team Version:

Support level: Dedicated supportChannels:✅ All professional version channels✅ Dedicated customer success manager✅ Phone support✅ Customized training (optional)✅ Quarterly business reviewAdvantages:- Dedicated service- Proactive optimization recommendations- Customized solutions

Pricing and Upgrades

Subscription Pricing

Free Version: ¥0/month- Permanently free- Basic feature experienceProfessional Version: ¥499/month or ¥4,788/year (20% discount)- Unlimited use- Personal in-depth researchTeam Version: ¥1,999/month or ¥19,188/year (20% discount)- Team collaboration- Enterprise-level support- Maximum 20 members

Upgrade Process

Upgrade from Free to Professional Version:

Step 1: Enter account settingsStep 2: Click "Upgrade to Professional Version"Step 3: Choose payment method- Monthly: ¥499/month- Annual: ¥4,788/year (save ¥1,200)Step 4: Confirm paymentStep 5: Takes effect immediatelyAfter upgrade:✅ All free version data retained✅ Professional version features unlocked immediately✅ Quota refreshed immediately

Upgrade from Professional to Team Version:

Step 1: Enter account settingsStep 2: Click "Upgrade to Team Version"Step 3: Fill in team information- Team name- Initial member count (maximum 20 people)Step 4: Choose payment method- Monthly: ¥1,999/month- Annual: ¥19,188/yearStep 5: Confirm paymentStep 6: Invite team membersAfter upgrade:✅ Personal data automatically becomes team shared✅ Can invite members to join✅ Enable team collaboration features

Downgrade and Cancellation

Downgrade:

From Professional → Free Version:- Immediate downgrade- Paid fees non-refundable- Takes effect after current cycle ends- Excess data retained (read-only)From Team → Professional Version:- Immediate downgrade- Team data becomes personal (retain your portion)- Other members lose access rights

Cancel Subscription:

Step 1: Enter account settingsStep 2: Click "Cancel Subscription"Step 3: Confirm cancellationResult:- Becomes invalid after current cycle ends- Downgraded to free version- Data retained (complies with free version limits)

Use Case Recommendations

Scenario 1: Individual Entrepreneur/Product Manager

Needs:

Frequent market research (2-3 times per week)
Need high-quality personas
Occasionally generate podcasts for sharing

Recommendation: Professional Version ¥499/month

Reasons:

✅ Unlimited interviews and Scout
✅ Can create exclusive custom personas
✅ 10 times/month podcast sufficient
✅ 5 Sage experts cover main domains
❌ Don't need team collaboration

ROI Calculation:

Replace traditional research:- Traditional: 1 research per month = ¥5,000-10,000- atypica: ¥499/month, can do 20+ research- Savings: ¥4,500-9,500/month- ROI: 9-19x

Scenario 2: Startup Team (5-10 People)

Needs:

Product, marketing, design team collaboration
Share persona library and research results
High-frequency research (30-50 times per month average)

Recommendation: Team Version ¥1,999/month

Reasons:

✅ Team members share quota
✅ Share persona library and Sage experts
✅ Unlimited podcast generation
✅ Collaborative work, knowledge inheritance

ROI Calculation:

If 5 people each buy professional version:- Cost: ¥499 × 5 = ¥2,495/month- Problem: Cannot share personas and researchTeam version:- Cost: ¥1,999/month- Advantages: Shared collaboration + save ¥496/month- Additional value: Team knowledge accumulation

Scenario 3: Occasional Users

Needs:

Only 1-2 research per month
Don't need advanced features
Trial and exploration

Recommendation: Free Version ¥0/month

Reasons:

✅ 5 Interview times sufficient
✅ 2 Scout times meet basic needs
✅ 3 reports can complete 1-2 projects
❌ Don't need high-frequency use

If Not Enough:

Upgrade to professional version
Or only upgrade for 1 month during critical moments

---### Scenario 4: Large Enterprise Research Team**Needs**:- Professional research team (10-20 people)- Large volume concurrent research- Need customized support**Recommendation**: **Team Version** + **Custom Plan****Contact**:- Email: enterprise@atypica.ai- Provide customized features and pricing**Custom Content**:- More team members- Higher file upload limits- API integration- Private deployment (optional)- Dedicated training---## Common Questions### Q1: Is the free version sufficient?**Depends on your usage frequency.****Free version sufficient cases**:- ✅ Only 1-2 research per month- ✅ Try product, understand features- ✅ Occasionally validate an idea**Free version insufficient cases**:- ❌ 2-3 times research per week- ❌ Need to continuously track market- ❌ Need to create exclusive personas**Recommendation**:- Try free version for 1 month first- Decide whether to upgrade based on usage frequency---### Q2: What's the main difference between Professional and Team versions?**Core difference: Whether team collaboration is needed.**| Dimension | Professional | Team ||-----------|-------------|------|| **Users** | 1 person | 2-20 people || **Persona Library** | Personal private | Team shared || **Research Projects** | Personal independent | Team shared || **Sage Experts** | 5 | Unlimited || **Cost** | ¥499/month | ¥1,999/month |**Selection Recommendation**:- Personal use → Professional version- Team collaboration → Team version---### Q3: If I only need 20 interviews per month, would professional version be wasteful?**Not wasteful, because there's other value.****Professional version value is not just "unlimited interviews"**:| Feature | Free Version | Professional Version ||---------|-------------|---------------------|| Interview | 5 times | Unlimited || Scout | 2 times | Unlimited || Reports | 3 reports | Unlimited || Podcast | 1 time | 10 times || Custom Personas | ❌ | ✅ || Sage Experts | 1 | 5 || File Size | 10MB | 50MB || Customer Support | Community | Priority |**Even with only 20 interviews**:- ✅ Can do unlimited social media observations- ✅ Can generate unlimited reports- ✅ Can create exclusive custom personas (higher quality)- ✅ Can create 5 Sage experts- ✅ Enjoy priority customer support**ROI Calculation**:

Replace 1 traditional market research:

Traditional research: ¥5,000-10,000/time
Professional version: ¥499/month

Just replacing 1 traditional research pays for itself 20 interviews, very high ROI

---### Q4: Annual vs monthly payment, which is more cost-effective?**Annual payment more cost-effective, 20% discount.****Professional Version**:- Monthly: ¥499/month × 12 = ¥5,988/year- Annual: ¥4,788/year- Savings: ¥1,200/year (20%)**Team Version**:- Monthly: ¥1,999/month × 12 = ¥23,988/year- Annual: ¥19,188/year- Savings: ¥4,800/year (20%)**Recommendation**:- Uncertain about long-term use → Try monthly first- Certain about long-term use → Direct annual payment saves 20%---### Q5: How many people does team version support at most?**Standard team version: Maximum 20 people.****If exceed 20 people**:- Contact sales team- Customized enterprise plan- Email: enterprise@atypica.ai**Enterprise Plan**:- Support 20+ people (no limit)- Customized features- Dedicated support- Custom pricing---### Q6: Will free version data be lost after upgrade?**Won't be lost, all data completely retained.****Retained after upgrade**:- ✅ All research records- ✅ Persona library (public personas)- ✅ Conversation history- ✅ Generated reports- ✅ Sage experts (if any)**Added after upgrade**:- ✅ Unlock professional version features- ✅ Quota refreshed immediately- ✅ Can create private personas- ✅ More Sage experts---### Q7: Will data be lost after downgrade?**Won't be lost, but access will be limited.****After downgrade (Professional → Free Version)**:**Retained but limited**:- Persona library: Private personas retained, but cannot create new- Sage experts: 5 retained, but can only use 1- Historical research: All retained, can view**New limitations**:- Interview: Reset to 5 times/month- Scout: Reset to 2 times/month- Reports: Reset to 3 reports/month**Recommendation**:- Export important data before downgrade- Or re-upgrade when needed---## Final Takeaway> "Free version allows trial of all core features (5 interviews + 2 Scout + 3 reports), paid version provides unlimited use.> Professional version ¥499/month suitable for personal in-depth research, Team version ¥1,999/month supports team collaboration. Annual payment 20% discount."**Remember**:- ✅ Free version: Trial and occasional use, permanently free- ✅ Professional version: Personal in-depth research, ¥499/month or ¥4,788/year- ✅ Team version: Team collaboration, ¥1,999/month or ¥19,188/year- ✅ Annual payment 20% discount: Save 20% cost- ✅ Seamless upgrade: Data completely retained- ✅ Downgrade protection: Historical data not lost---**Related Feature**: All platforms**Document Version**: v2.1**Update Date**: 2026-02-02**Update Notes**: Updated terminology and platform information