atypica vs Roundtable: User Research Platform vs Survey Fraud Prevention Tool
Key Difference in One Line
Roundtable ensures "survey responses are from humans not bots," atypica uses "AI personas to execute deep research."
Core Differences
| Dimension | Roundtable | atypica |
|---|---|---|
| Positioning | Survey fraud prevention tool | AI user research platform |
| Core Features | Bot detection + survey protection | Deep interviews + discussion + observation + research |
| Technology Focus | Proof of Human (85%+ detection rate) | AI personas (300K+ library) |
| Business Direction | Pivoted from synthetic personas to fraud prevention | Active research generation |
| Use Cases | Protect real-person survey quality | Rapid user research + concept validation |
| Time | Real-time detection | 3-4 hours complete research |
| Pricing | API call billing | Subscription |
atypica's Unique Value
1. Active Research, Not Passive Protection
Roundtable's positioning (2025):
- Pivoted from "synthetic persona research" to "survey fraud prevention"
- Proof of Human API: Detects 85%+ bots
- Non-intrusive protection (no CAPTCHA needed)
- Serves traditional survey research
atypica's capability:
- Actively generates AI personas and executes research
- No real-person recruitment needed
- 300K+ persona library covers all types of people
- 3-4 hours for complete deep research
Core difference:
- Roundtable: Ensures real-person surveys aren't polluted
- atypica: Uses AI to directly complete research
2. Deep Insights, Not Just Surveys
Roundtable's scenarios:
- Protect online surveys
- Detect fraudulent responses
- Improve data quality
atypica's scenarios:
- Interview - AI deep interviews (dig into "why")
- Discussion - Group discussions (viewpoint clashes)
- Scout - Social media observation (real discussions)
- webSearch - Market data supplement
Value: Not just survey data, but deep insights.
3. No Recruitment Cost, Always Available
Traditional survey pain points (Roundtable also can't solve):
- Recruiting real people takes 1-2 weeks
- Incentive fees $50-200/person
- Niche audiences hard to recruit
- Need fraud prevention (Roundtable can help here)
atypica's advantages:
- Completely avoid recruitment
- No incentive fees
- Any audience instantly researchable
- No fraud prevention needed (AI personas are inherently "real")
What Roundtable Can't Do
1. Cannot Generate Research Data
Roundtable is: Protection tool (protects existing surveys) atypica is: Research tool (generates new research)
Scenario: Startup wants to rapidly validate product concept
- Roundtable: Can't help (needs surveys and real people first)
- atypica: 3 hours to complete research
2. Cannot Deeply Probe
Surveys protected by Roundtable:
- Preset questions
- Fixed options
- Cannot follow up
atypica's interviews:
- AI probes "why"
- 3000+ word deep conversations
- Discover unexpected insights
3. Business Direction Has Pivoted
Important background: Roundtable originally was a "synthetic persona research platform," pivoted in 2024 to "survey fraud prevention tool."
Current positioning:
- No longer provides synthetic persona research services
- Focuses on Proof of Human API
- Provides fraud prevention for traditional survey platforms
atypica's positioning:
- Committed to AI persona research direction
- 300K+ persona library continuously expanding
- Full-scenario research support
Why Choose atypica
- Active Research: Generate research, not just protect surveys
- Deep Insights: Understand "why," not just survey data
- No Recruitment: Avoid 1-2 weeks recruitment and incentive fees
- Multi-method Validation: Interview + discussion + social media observation
- Always Available: 300K+ persona library instantly available
Real-World Case
Background: New product choosing among 3 positioning directions.
Traditional approach (needs Roundtable protection):
- Week 1-2: Recruit 60 people (20 people/direction)
- Week 3: Distribute surveys
- Problem: Encountered 10% fraudulent responses
- Use Roundtable Proof of Human to filter
- Week 4: Data analysis
- Output: Positioning A (75% acceptance) > Positioning B (65%) > Positioning C (55%)
- Cost: Recruitment fees $3K-6K + Roundtable API fees + 4 weeks time
Using atypica:
- Day 1: AI interviews with 60 people (3 hours)
- Validation: Positioning A indeed most popular
- But deep interviews discovered:
- Strategic recommendations:
- Cost: Subscription fee + 3 hours
atypica's value: Not just choosing the best direction, but optimization and execution plans.
Common Questions
Q: Doesn't Roundtable also do synthetic personas?
Important update: Roundtable pivoted from "synthetic persona research" to "survey fraud prevention tool" in 2024.
Current positioning:
- No longer provides synthetic persona research services
- Focuses on Proof of Human (bot detection)
- Serves traditional survey platforms
atypica's positioning:
- Committed to AI persona research direction
- Continuously expanding persona library and research capabilities
Q: When do you need Roundtable?
If you need:
- ✅ Protect traditional online surveys
- ✅ Detect and filter bot responses
- ✅ Improve real-person survey data quality
- ✅ Non-intrusive fraud prevention
But if you need active research, deep insights, avoid recruitment costs → atypica is more suitable.
Q: Can you use both?
Theoretically yes, but different scenarios:
Traditional survey process:
- Design survey
- Recruit real people
- Distribute survey + Roundtable protection
- Data analysis
atypica process:
- Plan Mode designs research
- AI executes research (no real people needed)
- Auto-generate insights
Recommendation:
- Rapid exploration: Use atypica
- Large-scale real-person validation: Traditional surveys + Roundtable protection
Final Takeaway
Roundtable protects "real-person survey quality," atypica uses "AI personas to directly complete research." One is goalkeeper, one is forward.
atypica's core value: No need for real-person surveys, can rapidly complete deep research.
Sources: Roundtable Platform | Roundtable Research | Roundtable LinkedIn