Your social media observation capability, how can it help me? What specific situations does this refer to?

When you can't reach the audience directly — B2B decision-makers above VP level, niche professional groups, sensitive verticals — but they discuss their work publicly, Scout watches what they post: how they describe problems, what tradeoffs they weigh, what language they use.

Specific situations:

• New market entry. You're entering a market you don't know, the target users don't respond to surveys, but they're active on Xiaohongshu or X.
• Brand repositioning. You want to see how people actually talk about your category before deciding what to say.
• Sensitive topics. Health, finance, intimate products — people won't talk to interviewers, but they post about it.
• Niche professional audiences. Doctors, lawyers, engineers — recruiting is hard, but they discuss cases publicly.