What's the difference between AI research and Gemini's deep research? What's the difference from business reports generated by deep research on the market?

Gemini's deep research reads public web pages and synthesizes a report. atypica.AI's research adds AI personas — synthetic but dimensionally grounded — to push back, ask why, and react. The output is shaped by what real users would actually do, not only by what the public web says.

For business reports specifically: market reports (McKinsey-style, syndicated data) describe the market as it is. atypica.AI research is what users in that market would do, decide, and reject — which is the part market reports can't tell you.