A small strategy studio, StageCraft Consulting, was preparing to launch a personal creator brand called “Direct Like a Director with AI PPT.”
The founder, with more than 20 years in planning and communications, has long approached presentations as performances. For him, a PPT is a script, a stage, and a rhythm for audience attention.
However, the environment had shifted.
By 2025, AI-generated slides were everywhere. Tutorials, prompts, and templates had become commodities. Teaching tools alone no longer created distinction.
Before launching, he needed to answer three questions: who this approach truly serves, how to position it clearly, and how to structure content across different growth stages. He turned to atypica to help turn an intuitive idea into a defensible strategy.
This was not a branding exercise. It was a from-zero personal IP launch problem.
The research plan was designed around two complementary lenses: STP to decide where to compete, and Jobs-to-be-Done to understand why people care. The objective was practical output—clear audiences, a positioning statement, and a content system that could be executed immediately.
Rather than producing a generic report, the goal was a launch map that connects insight directly to action.
Using atypica’s AI research workflow, the team mapped the current “AI + PPT” content landscape. Most content emphasized speed, automation, and templates. Efficiency was well served.
What was missing was persuasion.
Across roles and industries, people still struggle to make presentations that feel coherent, emotionally engaging, and convincing. Slides looked acceptable, but they did not land. The research surfaced a clear gap: the absence of direction, not tools.
This insight reframed the opportunity. The differentiation was not teaching AI, but teaching how to think like a director before AI is applied.
To deepen understanding, atypica facilitated both group discussions and 1v1 AI interview sessions. Despite varied backgrounds—leaders, creatives, trainers, and AI power users—the same tension appeared.
Everyone wanted speed.
Everyone also wanted influence.
The interviews uncovered concrete moments: the slide that failed in a key meeting, the story that broke during delivery, the AI workflow that produced output but no meaning. These conversations translated the “director mindset” into a practical sequence: audience and intent first, narrative spine next, pacing and emotion after, and only then AI execution.
Crucially, these interviews were converted into private, reusable tier-3 personas, allowing future content and research to stay grounded in real decision logic rather than assumptions.
This launch succeeded because it did not compete on which AI tool generates slides faster. It competed on a neglected value: how people think when persuasion, clarity, and emotional impact matter.
With atypica, AI research exposed the market gap, AI interview grounded it in lived experience, and together they transformed a personal philosophy into a clear, executable creator strategy.
👉Learn more at atypica.ai