How Public Health Organizations Use AI Research to Close Critical Knowledge Gaps in Disease Prevention

User Profile:

• Industry: Public Health & Disease Prevention

• Organization Size: Government health departments and NGOs

• Team: Health communication strategists and epidemiologists

Feature Used: AI Research

The Challenge

After COVID-19, public health teams knew awareness had increased—but were people actually understanding zoonotic disease risks correctly? Traditional surveys cost $20,000+ and took months, making it impossible to quickly identify dangerous misconceptions before they became widespread.

The Pain Points

Without rapid consumer insight:

• Dangerous blind spots persisted: 87% underestimated risks from local wildlife

• Generic messaging failed: One-size-fits-all campaigns couldn’t address different audience segments

• Misinformation spread faster than official communications could counter it

The Atypica Solution

Using Atypica.AI, the team:

1. Deployed AI Research Agents to interview diverse personas—from urban professionals to rural farmers

2. Uncovered critical gaps like the “exoticism bias” (people only feared exotic animals) and the asymptomatic carrier blind spot

3. Mapped fragmented trust landscapes across five distinct audience segments

4. Generated actionable strategies in 20 minutes instead of 3 months

Impact Achieved

Short-term:

• Identified five priority intervention points with supporting evidence

• Developed segment-specific messaging strategies for digitally-native and community-rooted audiences

• Created credible messenger networks matched to each segment’s trust patterns

Long-term:

• Built foundation for targeted prevention campaigns addressing specific misconceptions

• Established framework for rapid response to emerging disease communication challenges

Before vs. After

Traditional Way: 3-month consumer research → $20K budget → generic recommendations → message fatigue

With Atypica: 20-minute AI interviews → uncover “exoticism bias” → segment-specific strategies → higher engagement

When lives depend on accurate health communication, speed and precision matter. Atypica.AI helps public health teams understand not just what people know, but how they think—and where the dangerous gaps hide.

Read the full research report: Bridging the Knowledge Gap in Zoonotic Disease Prevention