How Progressive Campaigns Cut Research Time from Months to Minutes with AI

User Profile:

• Industry: Political Strategy & Campaign Consulting

• Team: Strategic analysts and campaign advisors

• Challenge: Understanding voter segmentation and messaging effectiveness across diverse political coalitions

The Situation

A political research team needed to decode why Mamdani’s 2024 NY State Senate victory worked—and whether his “affordability-first” strategy could scale nationally. Traditional voter research would take months of focus groups, surveys, and analysis. But campaigns move fast, and they needed answers now.

The Pain Points

Traditional political research meant:

• 6-8 weeks coordinating focus groups across voter segments

• $15,000-$25,000 for professional voter interviews

• Limited sample sizes missing nuanced perspectives

• Static reports that couldn’t explore emerging questions

The Atypica Solution

Using Atypica.AI’s AI Research feature, the team:

1. Auto-generated 10 voter personas spanning progressive activists to Trump-aligned conservatives

2. Conducted in-depth AI interviews exploring authentic reactions to messaging strategies

3. Received a comprehensive 30-page analysis in under 20 minutes

The research uncovered critical insights like Sofia Cardoso’s (Affordability Coalition persona) response: “My key question isn’t about left vs. right, but ‘Does it fix the crowded trains? Does it make childcare cheaper?’”—revealing the power of tangible economic messaging over ideological debates.

Impact Achieved

Short-term:

• Identified 4 distinct voter segments with precise messaging recommendations

• Mapped exactly which policies resonated with persuadable voters vs. the base

• Delivered actionable “Mamdani Model” framework for future campaigns

Long-term:

• Created replicable research methodology for rapid campaign strategy testing

• Reduced political research costs by 98%

• Enabled real-time message testing as campaigns evolve

Before vs. After

Traditional ResearchWith Atypica6-8 weeks timeline20 minutes$20,000+ budgetCost of coffee20-30 interviews maxUnlimited personasStatic insightsInteractive exploration

Ready to transform your political or market research? Start with Atypica.AI today or explore the full strategic analysis report.