Research findings and insights from atypica.AI
1,338 self-described research goals, sorted into 12 core decisions. 67% named two or more decisions at once, and 94% happened before launch. A first map of what teams actually set out to accomplish with an AI research agent.
Read more →36 closed-door enterprise assessments, 150+ real technical concerns, a complete trust map. Over the past year, we sat across the table from consumer research teams at some of the world's largest companies as they evaluated whether synthetic consumer technology could play a role in understanding t...
Read more →Start by asking experts what makes a study feel untrustworthy. Then turn those specific problems into failure modes you can monitor over time. The hardest part of evaluating an AI user research agent like atypica is not finding a stronger model to grade its work. It is knowing what to evaluate in...
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The All Data Illusion A beauty brand once came to me with a request: “We want to mine all the data from social media—X, TikTok, Instagram, Rednote… everything. Then we’ll analyze it to guide new product development, benchmark competitors, and extract selling points.” It sounded like the holy grai...
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1. Business Problems are Complex Problems Business and social problems are often "wicked problems" with no standard answers (H.W.J. Rittel, M.M. Webber). " Simulation " offers multidimensional possibilities for these problems, involving trade-offs, games, and constraints. Atypica.AI starts by sim...
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