AI-Powered Intelligence for Subjective Reality
“People don't choose between things, they choose between descriptions of things.”— Daniel Kahneman
Business research is the science of understanding human decision-making. Humans don't make decisions based purely on rationality, but are influenced by narratives, emotions, and cognitive biases. Therefore, understanding the mechanisms that influence decision-making is at the core of business research.
If “physics” models the “objective world,” then “language models” have the opportunity to model the “subjective world.” atypica.AI can capture human decision-making mechanisms that traditional data analysis handles poorly, providing deep insights for personal and business decision problems.
Using atypica.AI, you simply need to ask a specific business research question, and the system will provide a detailed research report through 10-20 minutes of “long reasoning.”
Clarify Problem
Design Tasks
Browse Social
Build Personas
Interview Sim
Summarize
Generate Report
“Nerd Stats” records how much time, steps, AI Persona roles, and tokens were consumed during the work process, which is also a form of “Proof of Work” for the AI.
Evaluate marketing content topics and effectiveness, predict audience reactions
Example: Which Logitech mouse topic would be more popular on social media?
Discover user experience pain points, understand customer feedback and experiences
Example: Customer feedback analysis for luxury retail store experiences
Co-create with simulated users to develop new products and services
Example: Co-create new product ideas with young parents from first-tier cities
Develop marketing strategies and product roadmaps
Example: Comprehensive marketing plan for new beverage products
Although atypica.AI is designed as a business research and analysis tool, it can also conduct personal decision research for everyday choices and life planning.
The Stanford Town paper introduced us to the concept of multi-persona interaction, but didn't truly demonstrate how these simulated personas interact with each other.
OpenAI's Function Calling and Claude's MCP protocol opened up new possibilities for models to interact with the external world beyond chatbox interactions.
Stanford's breakthrough research successfully simulated 1,000 Americans with 85%+ behavioral consistency, demonstrating the potential for AI personas to model human behavior.
Unlike objective world reasoning that emphasizes “convergence,” subjective world reasoning needs to emphasize “divergence” across four dimensions: learning from cases, eureka moments, feedback quality, and iteration count.
This method is equivalent to refining orange juice into concentrated powder, then using language models as “water” to reconstitute it back into orange juice.
With the continuous development of language models and enhanced multimodal capabilities, atypica.AI will continue to improve in the following areas:
The visual identity of atypica.AI comes from the HippyGhosts.io community, which represents the geek spirit of joyful hippy ghosts.
In the world of atypica.AI, the physical embodiment of each “AI Persona” is a “Hippy Ghost,” representing the fusion of technology and creativity, and symbolizing our pursuit of building AI personas with personality and warmth.