atypica.AI

The AI Research Agent
Simulating Consumers

Atypica automatically builds personas, conducts interviews, and analyzes patterns to reveal the emotional and cognitive factors behind human choices.

Start Your Study
Sarah Chen - Product Manager at Microsoft
Marcus Johnson - Marketing Director at Canva
Emily Rodriguez - Research Lead at UFC
David Kim - Founder at Simple Modern
Jessica Taylor - Brand Manager at SKIMS
Trusted by individuals from leading organizations
Loading Video...

AI Persona Research at Scale

Building Real Person Agents to understand human decisions through

🤖 AI Personas💬 Expert Interviews📊 Behavioral Insights
300K
AI Personas Created
+1M
Interviews Conducted
<30m
Minutes per Research

Subjective world modeling in action

From question to insights in minutes

A sky blue 'Generate AI Personas' button with sparkle icon on warm cream background. Frosted glass effect with subtle transparency and blur.
01

Persona Generation

Generate diverse AI personas based on real behavioral patterns and demographic insights.

An emerald green 'Start Interview' button with microphone icon and simple chat bubbles on warm cream background. Frosted glass effect with subtle transparency and blur.
02

AI-Led Interviews

Conduct natural conversations with AI personas to uncover deep motivations and key decision drivers.

A violet 'Analyze Behavior' button with brain icon and simple insight cards on warm cream background. Frosted glass effect with subtle transparency and blur.
03

Behavior Analysis

Identify emotional triggers, cognitive biases, and cultural factors that influence purchasing decisions.

An amber 'Download Report' button with download icon and report preview card on warm cream background. Frosted glass effect with subtle transparency and blur.
04

Instant Insights

Generate comprehensive insights in minutes instead of traditional weeks-long research processes.

Our Work

AI Persona Research Studies

Explore real case studies showcasing how AI Personas built from in-depth interviews and expert interviews provide deep consumer insights for better business decisions.

View All Studies

Core Technology

AI Personas from Deep Interviews

Advanced AI Personas that simulate authentic human cognition. Whether using our extensive library or creating private personas from your own interview data, these agents maintain consistent personalities and behavioral frameworks to provide realistic insights.

Technology Deep Dive

“Our deep interview AI Personas are a form of high-precision consumer simulation technology. You can also apply this same powerful technology to your own interview transcripts to create secure, proprietary AI Personas for your exclusive use.”

These agents maintain consistent cognitive patterns, emotional responses, and decision-making frameworks that enable authentic research conversations - achieving 85% human-like accuracy in behavioral simulation.

Learn more about AI Personas from Deep Interviews

Simulation Accuracy

85%

Human-like behavioral consistency in AI persona responses

Core Differentiator

Beyond Demographics

Unlike traditional survey data or statistical models, our AI Personas are sophisticated behavioral simulations that maintain consistent personality traits and decision-making logic in new contexts.

Consistent personality across conversations
Authentic emotional responses and biases
Realistic decision-making patterns

Agent Ecosystem

Scale & Coverage

300,000 AI Personas (Social Media)
Based on social media data analysis
10,000 AI Personas (Deep Interview)
Based on in-depth interview data
Human AI Personas (Proprietary)
Build from your own private interview data

Build Your Custom AI Research Panel

Create private, high-fidelity AI Personas from your own interview data, or leverage our extensive library to discover deep consumer insights.

Build Your Proprietary AI PersonasStart Your Study