Skincare Product Development Research for Male College Students

I'll help you conduct a comprehensive consumer preference survey using the KANO model to determine which skincare features would be most valuable for your next product targeting male college students.

Research Overview

I'll guide you through a structured research process to gather insights from diverse male college students about their skincare preferences. Let me first understand more about your research needs.

Thank you for that context. It's helpful to know you've observed some trends but need validation. Let me ask a bit more about those trends and your current product positioning.

Great, understanding your natural/organic focus helps frame our research. Let's get one more piece of information to ensure we target the right participants.

Thank you for providing this information. Now I have a clear understanding of your research needs:

• You're a product development manager for a natural/organic skincare brand targeting male college students (18-26 years)
• You currently offer a foaming facial cleanser and moisturizing cream
• You've observed some trends but need validation to guide your next product development
• You want to use the KANO model to evaluate six specific skincare functions: moisturizing, oil control, acne prevention, sun protection, anti-aging, and whitening

Let me now save this research topic and outline our plan.

Research Plan

I'll now conduct a comprehensive consumer preference study to help guide your next product development. Here's our plan:

📋 Workflow

• Find diverse male college student personas using existing database
• Create additional personas to ensure diversity in family income, skin type, sports hobbies, and majors
• Select 10 representative personas for interviews
• Conduct KANO model interviews about the six skincare functions
• Generate a comprehensive report with quadrant analysis and recommendations

🔄 Key Steps

1. Search for existing male college student personas
2. Create additional personas to fill demographic gaps
3. Interview selected personas about their preferences
4. Analyze results using the KANO model framework
5. Generate visual report with feature prioritization

📊 Final Deliverables

• Quadrant chart showing which features are:
  • Must-have (essential)
  • Performance (more is better)
  • Attractive (exciting/delighters)
  • Indifferent (not important)
• Detailed insights on each persona's preferences
• Recommendations for your next product development

⏱️ Estimated Duration: Approximately 30 minutes

Let's begin by searching for existing personas that match our criteria.

Since we didn't find any existing personas that match our criteria, I'll need to create new ones. Let's start by conducting social media research to discover diverse male college students with varying characteristics.

Now that we've collected social media data, let's build detailed personas based on this research.

Great! We've successfully created 10 diverse male college student personas with varying backgrounds, skin types, interests, and majors. Let's now conduct interviews with these personas to understand their preferences according to the KANO model.

I'll set up the interview to ask each persona about their satisfaction levels for each of the six skincare functions (moisturizing, oil control, acne prevention, sun protection, anti-aging, and whitening) when the product has or doesn't have these functions.

Let's conduct the first batch of interviews with 5 personas:

Now let's conduct interviews with the remaining 5 personas to complete our research:

Now that we've completed all the interviews, let's save a summary of our research methodology and process.

Now let's generate a comprehensive report with our findings and recommendations.

Research Complete: Male College Student Skincare Preferences Report

Your comprehensive report on male college student skincare preferences has been successfully generated. The report includes:

• Analysis of all 10 diverse male college student personas
• KANO model evaluation of the six skincare functions
• Quadrant chart showing which features are must-have vs. exciting
• Detailed insights on preferences across different user segments
• Strategic recommendations for your next product development

The report features a clean, minimalist design inspired by MUJI aesthetics combined with Bloomberg-style data visualization, using a natural color palette that reflects your brand's organic focus while maintaining scientific credibility.

You can access the full report through the system. The findings will help guide your decision-making process for developing new skincare products that resonate with your male college student target audience.