We are a natural skincare brand expanding overseas and planning to enter the South American market, focusing on Brazil, Chile, and Argentina.
We plan to launch a body lotion suitable even for sensitive skin, primarily targeting young women aged 18–35.
We’d like to promote on TikTok and Instagram, and sell directly on TikTok.
We want to understand users in these three countries:
What is the acceptable price range for such products?
What value propositions are most likely to resonate with these consumers, and how can we design our marketing angles and campaign themes accordingly?
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