I’m the marketing lead of a fashion brand under a global luxury group, planning to launch a localized campaign in Berlin targeting Gen Z consumers (aged 22-30).
Our goal is to build a sense of “cultural co-creation” with local youth through immersive offline experiences and social media amplification that strengthen long-term brand equity.
Could you help design:
A compelling campaign theme and narrative that attracts entry-level luxury buyers, reflects our brand’s cultural DNA, and connects authentically with Berlin’s local culture.
Recommendations for offline event design and location strategy that enhance experiential impact.
A social media plan for tiktok and instagram, including influencer seeding, content themes, and community engagement tactics.
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