I'm the social media manager of a short-term rental platform.
Currently, I'm planning to launch a hashtag challenge on TikTok, targeting North American college students who have graduated within the last two years and those still in school, aiming to generate more user-generated content.
I have two topic directions. Please help me research the typical college students born between 2000 and 2005 to test which topic direction they prefer.
1. #You can home anywhere
2. #A trip with friends anytime
Please comprehensively evaluate the user's willingness, the difficulty of the user's creation, and the viral potential.
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