Welcome to atypica.AI Research

I'll help you conduct research on launching a new body lotion for sensitive skin in North America. Let's start by gathering some key information to shape our research approach.

Thank you for that information. Let's explore more about your product vision and target audience.

Great, that helps clarify your positioning strategy. Let's understand more about your product differentiation.

Thank you for providing this valuable information. Based on our discussion, I can now define the research approach and save our research topic.

Research Plan for Sensitive Skin Body Lotion Launch

I'll be conducting comprehensive market research to help you successfully launch your new sensitive skin body lotion with unique ingredient formulation in the North American market. Here's what to expect:

📋 Research Workflow

• Identify and analyze key consumer segments in the sensitive skin body lotion market
• Research competitor landscape and marketing strategies
• Explore consumer decision-making factors and pain points
• Develop marketing plan recommendations based on insights

🔄 Key Research Steps

1. Find and build representative user personas for sensitive skin product consumers
2. Conduct in-depth interviews with these personas to understand needs and preferences
3. Analyze competitor positioning and marketing approaches
4. Gather insights on effective marketing channels and messaging

📊 Final Deliverables

• Comprehensive market analysis report
• Consumer insights on sensitive skin product preferences
• Competitor positioning map
• Six-month marketing plan recommendations
• Distribution and messaging strategy suggestions

⏱️ Estimated Duration

• Approximately 30 minutes to complete the full research process

Let's begin by searching for relevant user personas who represent your potential customers.

Now that we've found some relevant personas, let's conduct additional research to ensure we have a comprehensive understanding of the market and consumer needs.

Now let's build personas based on the research we've conducted:

Now that we have both existing and newly created personas, let's select the most representative ones for our interviews. I'll focus on personas that align with your mass-market positioning and unique ingredient formulation strategy:

Let's continue our research with another set of personas to ensure we have comprehensive insights:

Now that we've completed our interviews, let's save a summary of our research methodology:

Now, let's generate a comprehensive report based on our research:

Research Complete: Your Report is Ready

Thank you for participating in this research study on launching a new mass-market body lotion for very sensitive skin in North America. The comprehensive report has been generated based on our extensive research and interviews with representative consumer personas.

The report includes:

• Market landscape analysis for sensitive skin body lotions
• Detailed consumer insights and persona analysis
• Competitive analysis of current brands and products
• Recommendations for product positioning highlighting your unique ingredient formulation
• A six-month marketing plan with specific channels, messaging strategies, and timeline
• Key performance indicators to track success

You can now review the full report to guide your product launch strategy. The insights provided should help you effectively position your new body lotion with its unique ingredient formulation in the competitive mass-market sensitive skin category.

If you have any questions about the report or would like to conduct additional research in the future, please feel free to start a new research session.