Welcome to atypica.AI Research

I'll help you conduct research on launching a new body lotion for sensitive skin in North America. Let me gather some key information to better understand your research needs.

Thank you for sharing your objectives. Let me gather more context about your product to ensure our research is well-targeted.

Great! Now let's understand more about your target audience.

Thank you for providing this valuable information. Now I'll save the research topic and outline our research plan.

Research Plan

I'll now conduct comprehensive research on launching your new sensitive skin body lotion in North America. Here's what to expect:

📋 Research Workflow:

• Identify and analyze relevant consumer personas
• Conduct interviews with representative user groups
• Generate comprehensive insights report

🔄 Key Steps:

1. Search for existing consumer personas relevant to sensitive skin products
2. Build additional specialized personas if needed
3. Select 5-10 most representative personas for interviews
4. Conduct in-depth interviews about preferences, needs, and behaviors
5. Generate a comprehensive market research report

📊 Final Deliverables:

• Competitor positioning analysis
• Unmet needs in the sensitive skin market
• Consumer insights and preferences
• Marketing strategy recommendations for the next 6 months

⏱️ Estimated Duration: Approximately 30 minutes

Let's begin by searching for relevant consumer personas who might use sensitive skin body lotions.

Now, let's conduct additional research to build more specialized personas relevant to our specific research needs.

Now let's build personas based on the research we just conducted:

Based on our research, I've identified and created several relevant personas. Now I'll select the most representative ones for interviews to gain insights about the sensitive skin body lotion market.

Let's conduct our first interview session with these personas:

Now let's conduct our second interview session with the remaining personas:

Now that we've completed our interviews, let's save a summary of our research methodology:

Now, let's generate the comprehensive research report:

Research Complete

Your comprehensive market research report for launching a new mid-range body lotion for sensitive skin in North America has been successfully generated. The report includes detailed insights from our consumer interviews, competitive landscape analysis, and strategic recommendations for your product launch.

The report covers:

• Executive summary of key findings
• Competitive landscape analysis
• Consumer insights and unmet needs
• Marketing strategy recommendations for the next 6 months
• Product positioning recommendations
• Distribution channel strategy

You can now review the full report to inform your product development and marketing strategy for your sensitive skin body lotion launch.