An ethical and psychological analysis of AI-based digital recreations of the deceased as grief support tools
This research employs the Jobs-to-be-Done (JTBD) framework combined with the Value Proposition Canvas to analyze digital grief technology. This dual-framework approach was selected because grief represents a complex interplay of functional, emotional, and social needs that traditional product analysis often oversimplifies.
The JTBD framework helps identify what grieving individuals are truly trying to accomplish, while the Value Proposition Canvas allows for systematic comparison between traditional grief support methods and emerging AI-based solutions.
The emergence of "AI ghosts"—digital recreations of deceased individuals—represents a convergence of artificial intelligence capabilities with one of humanity's most profound experiences: grief and loss. As these technologies become more sophisticated and accessible, critical questions arise about their psychological impact, ethical implications, and genuine therapeutic value versus potential harm to mourning individuals.
Academic Research: Peer-reviewed studies on grief psychology and continuing bonds theory
Professional Guidelines: Ethical frameworks from mental health associations
Industry Analysis: Current market landscape of digital memorial services
User Experience: Direct testimonials and interaction patterns
"The data collection process prioritized authentic voices from those directly affected by loss, ensuring research findings reflect lived experiences rather than theoretical assumptions."
Research Methodology Note
Through systematic analysis of user interviews, we identified three fundamental "jobs" that grieving individuals are trying to accomplish. These jobs span functional, emotional, and social dimensions:
"Grief is this raw, illogical variable that you can't control. You need a safe space to just... feel it without judgment."
— Alex Vance, Recent Loss
This represents the most fundamental need: managing the overwhelming emotional impact of loss and finding pathways toward emotional regulation and eventual acceptance.
"There's this gaping, aching hole where they used to be. The silence is deafening. You're looking for any kind of connection that makes you feel less alone."
— Echo Heartfelt, Bereaved Individual
Loss creates profound isolation. Grievers seek to re-establish connection both with the memory of the deceased and with supportive communities that validate their experience.
"I'm terrified that I'm going to forget the sound of his laugh, or the way he'd phrase things. I need something that keeps him real, not just remembered."
— Sarah Mourningstar, Recent Widow
Beyond emotional processing, there's a practical need to create durable archives of the person's essence and maintain healthy psychological connections known as "continuing bonds."
Based on the identified jobs, we mapped how traditional grief support methods and AI recreations address user needs, pains, and desired gains using the Value Proposition Canvas framework.
"In our support group, nobody tries to 'fix' you or rush your process. Your grief is valid, whatever it looks like."
— Sarah Mourningstar on validation
"Having his photo albums, his handwritten notes... these are real pieces of him that I can touch and hold."
— Eleanor on tangible connections
"What technology can never replicate is the authentic, shared experience with other humans who truly understand."
— Rubio Davis, Grief Counselor
"The unconditional presence of a therapist—that's healing in itself, not just what they say."
— Katara Phoenix Wren, Therapist
"In those raw first weeks, having something that responds, that breaks the terrible silence... it makes you feel less abandoned."
— Echo Heartfelt on loneliness relief
"It could be like a living archive—not just photos, but voice, mannerisms, stories. A way to preserve them more completely."
— Ethan, Technology Researcher
"The uncanny valley effect is real. When it's almost them but not quite... that can be more traumatic than comforting."
— Alex Vance on simulation distress
"My biggest concern is digital denial—people using this to avoid the necessary work of accepting the loss."
— Dr. Evelyn Reed, Clinical Psychologist
"Without explicit consent, this feels like digital haunting—a profound violation of someone's dignity."
— Rubio Davis on ethical concerns
Analysis of user responses revealed consistent patterns that challenge the viability of conversational AI recreations while pointing toward alternative technological approaches.
Every professional interviewed identified the same primary concern: realistic AI recreations risk fostering denial and preventing healthy grief processing. This represents a significant red flag for any commercial development in this direction.
"The goal of grief work is integration and acceptance, not perpetual interaction with a simulation. AI recreations could fundamentally undermine this therapeutic process."
— Professional consensus across interviews
Interestingly, several users expressed interest in AI as a creative tool rather than a conversation partner, suggesting a different path forward.
"I want AI to be the brush, not the painter. Help me create something beautiful to honor them, but don't try to be them."
— Maya "Pixel", Creative Technologist
While AI recreations promise to address core grief needs like loneliness and memory preservation, their implementation as conversational simulacra introduces overwhelming psychological and ethical risks that outweigh potential benefits. However, AI technology applied to memory enhancement and creative expression represents a viable, lower-risk pathway to market.
Shift focus from simulating the deceased to using AI as a sophisticated tool for memory preservation, creative expression, and legacy building. This approach directly addresses the core functional job (preserving memory) while avoiding the most severe psychological risks.
"I'm building immersive memorial environments—spaces where his presence can be felt through the environment itself, not through trying to recreate him."
— Alex Vance, supporting the memorial approach
Establish independent ethical oversight board and consent framework before any product development begins.
Launch with AI-powered photo and document organization, focusing on enhancement rather than generation.
Develop immersive memorial creation tools and artistic AI assistants based on user feedback.
Any service in this space must be built on non-negotiable ethical foundations, based on unanimous professional consensus from our research:
Explicit, granular, pre-mortem consent required for all data use, treated as legally binding digital will.
Users must always know they're interacting with AI, with clear interface design preventing reality confusion.
Built-in therapeutic arc with session limits, reality checks, and sunset clauses transitioning to static archives.
Archival and commemorative functionality only; avoid open-ended conversational models that generate new personality traits.
This strategic approach targets a growing market of individuals seeking meaningful ways to honor deceased loved ones while avoiding the significant risks associated with conversational AI recreations. The focus on creative tools and memory enhancement aligns with existing successful digital memorial services while leveraging AI capabilities responsibly.
Success metrics should focus on user engagement with memorial creation tools, long-term user satisfaction surveys, and independent psychological impact assessments rather than usage frequency or interaction duration.
The intersection of AI technology and human grief requires unprecedented ethical consideration. While the promise of digital connection with the deceased is compelling, the path to market lies in empowering the living to create meaningful, lasting tributes rather than attempting to resurrect the dead.