I am the product development manager of a pure skincare brand in North America. Our target audience are male college students. Currently, we have a foaming facial cleanser and a moisturizing cream.
We are currently considering the direction for the company's next product development and would like to conduct a consumer preference survey:
1. Please help me find ten male college students whose family incomes, skin types, sports hobbies and majors are all different. Please help me categorize and visit them.
2. According to the KANO model, there are six product functions: moisturizing, oil control, acne prevention, sun protection, anti-aging, and whitening. When interviewing all the test users, ask them which level of satisfaction they have when the product has or does not have each of these functions: very like, take for granted, don't care, just accept, dislike.
Based on the interview results, we will present in a quadrant chart which product features are essential and which are more exciting, thereby providing suggestions for the features that our new product should have.
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