I’m from the innovation department at a Swedish chocolate brand, our targeted consumers are teenagers and kids.
We’re looking to brainstorm ideas for new products, as we haven’t launched a new flavor in a long time. However, we’re also concerned that this new release might risk damaging our positive brand reputation with consumers.
For this new product, we want to collaborate with young parents as co-creators to gather their ideas. The scope includes flavor development, packaging design, key selling points, and product bundling formats.
Finally, please produce a report aligned with lively and lovely visual style.
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